1. What
2. Who
3. How
4. Where
5. Staff
A. The what starts with what to I want to do. The type of event you would like
to plan.
B. The who starts with who is the target audience?
C. The how starts with how do I organize and how do I execute.
D. The where starts with where do I plan to execute (the venue) and the right
time to execute.
- Dates play a big part in the right time of the year or season to have your event.
- The right venue is very important to attract the right audience.
E. Your staff starts with the right team. Your staff helps in all aspects of the
event from start to finish.
- Your staff helps with promoting
- Building a social network
- Driving attendance to the event
The Event Expert (TEE)
